This is in continuation of my earlier update "ROI Implementation in Indian Companies - A Study".
It is vital to note the challenges and barriers that I faced while conducting an ROI study. Following challenges and barriers came into focus
- As my workshop is an open workshop, it was hard to set appointments with the participants to gather data.
- Fear of participants to disclose the information.
- Time lag between the response expected and the response given at the application and impact level. Since this was the first time all the participants were undergoing the ROI program, for them to conceptualize, understand and implement the ROI process was a huge challenge and hence data collection became another major
- Participants took significant time to evaluate a study.
- Many participants were hesitant to share the data when it came to budget and monetary gains.
- The participants have not yet realized the need for ROI as they still felt that the TNI (training needs analysis) phase takes care of everything. It is observed that unless the ROI culture is enforced in the company culture, it is hard to implement ROI. So at times participants lacked clarity while giving responses.
- It is observed that unless ROI is not part of the Key result area of the participants, it is not implemented.
- It was difficult for the participants who attended my workshop to go to the impact level, as they are occupied with the operational work. According to them they have no time in applying ROI to their training programs. So even when my workshop was successful at learning level, I had no power to enforce the implementation.
- Lack of management support.
- Some company’s systems and processes did not support the use of their skills.
- Non availability of resources.
With Gratitude.
Sonali
